How to Blog With a Difference
As easy as it may sound, blogging is both an art and a skill. There are several rules you have to respect, but you also need specific qualities in order to create a successful blog. Therefore, before engaging in such an adventure, check that you have the “blogger” staff in you and learn the appropriate strategies that would turn your page into a blast. Remember, these tips are common to whatever you try to blog about. Think of them as your five golden rules to expert blogging.
- Establish your position!
What does this mean? First of all, you have to choose a topic you want to blog about and try to stick to it. Don’t spread yourself into too many directions and position yourself as an expert on your specific area. As infinite as the virtual world might seem, there are several prominent figures in each field. The only way you can blog with a difference is to pick a topic you know a lot about. Then, create an interesting, yet factual “about me” page, where you let your readers know your credentials so that they understand why your opinion is a trustworthy one.
- Make your voice heard!
Clearly state your opinions! After all, this is the main idea behind creating a blog: to have a window opened towards the world, through which to express your views and get responses. With the internet growing at such a rapid pace, the number of pages multiplies every day; hence, more voices out there. How to stand out from the crowd? Be innovative! Dare to express your personal views, not what you think the others what to read! Take an example from a Canadian PR expert, who started his blog about global warming in 2006. What makes DeSmogBlog so successful? It is exactly James Hoogan’s strategy – that of destroying all the myths that are not supported by scientific evidence.
- Write with a buzz!
If you are a frequent Internet user and you most certainly are if you decided to get into blogging, you know that the web is filled with duplicate materials, spinned articles and recycled texts. You don’t want your blog to just another page that would get lost in the whole myriad of websites. Keep yourself updated! Read the news from the specific area of activity you are blogging about as well as the main forums. This way you will know what people are interested in and you will be able to create relevant content for the hottest keywords of the moment.
- Keep your followers interested!
When at the beginning, every blogger counts breathlessly the number of visitors and gets enthusiastic about each comment. But, what really matters are the followers – those who come back regularly to read your posts and wait for them impatiently. The greater the conversion rates, the higher your blog’s success level. But how can you do that? Be creative! Write good quality informative content and let your followers know what comes next.
- Think outside the box and present things through different lenses!
You have decided to build a traveling blog? You are an experienced traveler, you enjoy exploring new places and you love writing about your adventures. Great idea, but don’t stop at presenting the main attractions in the specific country. There are so many travel guides out there that another one would remain just another one. This is something Geraldine certainly understood when she created the Everywhereist – one of last year’s most successful blogs. Following her husband around the world, where his job takes him, she writes about all sorts of things, but in a personal, highly innovative manner.
Whatever you may decide to write about, use these five sure ways to blog with a difference. Take control of your writing and be the master of your subject area. Blog with a difference ... and be read.